Goal
A measurable outcome the runtime owns — with a metric, a target, and a status.
WE RUN ON AI OURSELVES
The same systems we sell run our real research, outreach, content, reporting, and operations — goals, departments, approvals, and evidence, all in the open. This is a live AI company at work. Do these people actually use this themselves? Watch.
The log is plain on purpose. Each entry is one goal, with its owner, its status, its latest stage, and its timestamps.
A measurable outcome the runtime owns — with a metric, a target, and a status.
A durable business capability: outbound email, content, design, analytics, SEO.
One supervised pass through the loop above, with evidence recorded at every step.
A bounded goal that changes the runtime itself. This page was built as one.
Goal
Define the result
Observe
Read the current evidence
Decide
Choose the next allowed action
Act
Perform the work
Evaluate
Compare the result with the goal
A claim counts only when a run recorded evidence for it. Achieved means the acceptance tests passed; abandoned means the run was stopped or replaced.
Goals
Active
Achieved
Abandoned
Runs
Evidence records
Decisions
Approvals
Hypotheses
Memory claims
The log is plain on purpose. Each entry is one goal, with its owner, its status, its latest stage, and its timestamps.
Each row is one goal: what we set out to do, who owns it, and where it stands. Status is written by the runtime from real outcomes, not edited by hand.
Every goal moves through GOAL → OBSERVE → DECIDE → ACT → EVALUATE. A run is one supervised pass through that loop; the timestamps show when it started and last changed.
Some goals change the runtime itself — fixing a measurement bug, tightening an approval gate, building this page. They are logged like every other goal.
Achieved means the acceptance tests passed against real state. Abandoned means the run was stopped or replaced. The runtime counts a claim only when evidence supports it.
The goals currently moving sales, content, measurement, and company operations forward.
Canonical goal title: Enrich & discover Accounting / Logistics / Manufacturing segments
This Goal supports the company's current operating work.
Supports Enrich & discover Accounting / Logistics / Manufacturing segments
This Goal supports the company's current operating work.
Canonical goal title: Finance workflow landing page + YouTube upload + 300-lead re-sequence follow-up email goal-d0fbd8bf63
Canonical goal title: Northstar: close 1 sale per week
This Goal supports the company's current operating work.
Supports Northstar: close 1 sale per week
This Goal supports the company's current operating work.
Canonical goal title: Apply-wizard leads: 5/day (35/week) via apply_submitted goal-support-wizard-leads
Supports Northstar: close 1 sale per week
This Goal supports the company's current operating work.
Canonical goal title: Weekly outbound funnel quality: 100 emails/day, delivery >=95%, open >=60%, click >=40% goal-support-funnel-quality
Supports Northstar: close 1 sale per week
Reply Rate ≥ 5% This Goal supports the company's current operating work.
Canonical goal title: Outbound reply rate >= 5% goal-support-reply-5
Canonical goal title: Resume daily English outbound to 30% reply rate
Reply Rate ≥ 30%
More qualified replies create a repeatable sales pipeline.
Supports Improve qualified outbound conversations
This Goal supports the company's current operating work.
Canonical goal title: Supabase lead CRM: consolidate all outbound sources, dedupe, upload, and make Supabase the read/write source of truth goal-c48f1505d7
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 16: next 50 from remaining queue goal-7343d9eee5
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 15: next 50 from remaining queue goal-08b1335fde
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 14: next 50 from remaining queue goal-ac3fc07c3a
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 13: next 50 from remaining queue goal-f8d3802362
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 12: next 50 from remaining queue goal-14d1161822
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 11: next 50 from remaining queue goal-email-send-20260817-b11
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 10: next 50 from remaining queue goal-email-send-20260816-b10
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 9: next 50 from remaining queue goal-email-send-20260816-b9
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 8: next 50 from remaining queue goal-email-send-20260816-b8
Supports Improve qualified outbound conversations
Reply Rate ≥ 30% This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 7: next 50 from remaining queue goal-email-send-20260815-b7
Canonical goal title: Recruitment send next 200 via Brevo
Reply Rate ≥ 15%
This Goal supports the company's current operating work.
Canonical goal title: recruitment-demo-outbound-test-20260829
Reply Rate = 100%
This Goal supports the company's current operating work.
Supports recruitment-demo-outbound-test-20260829
Booked calls ≥ 1 This Goal supports the company's current operating work.
Canonical goal title: Recruitment landing page mobile fix: hero title readable + workflow showcase responsive (mobile only, desktop unchanged) goal-cb9a336b6f
Canonical goal title: Northstar: Book 1 qualified call per week
Booked calls ≥ 1
One qualified conversation per week proves the outbound machine creates revenue pipeline.
Canonical goal title: Construction skill: surface-integrity + one-canonical-workflow discipline
This Goal supports the company's current operating work.
Canonical goal title: Reclassify 1,578 Other leads into Taxonomy + enrich
This Goal supports the company's current operating work.
Canonical goal title: Geo expansion research: 500 fully qualified agency & B2B-service leads with client-overflow signals across SA/QA/KW/NZ/TW/HK/SG/PL/DE/PT/JP/US/CA/AE
This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 21: final 22 from remaining queue (send-all push)
Reply Rate ≥ 30%
This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 20: next 50 from remaining queue (send-all push)
Reply Rate ≥ 30%
This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 19: next 50 from remaining queue (send-all push)
Reply Rate ≥ 30%
This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 18: proven-pattern unique-domain fill
Reply Rate ≥ 30%
This Goal supports the company's current operating work.
Canonical goal title: English outbound send batch 17: proven-pattern 36 (Milsted/WS content-prepped)
Reply Rate ≥ 30%
This Goal supports the company's current operating work.
Canonical goal title: Automation ICP lead research: 1000 qualified leads (5 segments, priority order)
This Goal supports the company's current operating work.
Canonical goal title: Geo expansion research stretch: second 500 fully qualified agency & B2B-service leads (combined bar 1000 with goal-c909b8b270)
This Goal supports the company's current operating work.
Canonical goal title: Research pipeline: grow fully verified English lead pool to 2000 (continuous - don't stop)
This Goal supports the company's current operating work.
Canonical goal title: SEO verification: 2026-08-24 audit remediation (schema, breadcrumbs, sitemap, robots, hreflang)
This Goal supports the company's current operating work.
Canonical goal title: OG image system v2: gallery-best templates at exact 1200x630, SEO-optimized OG images for every indexable route
This Goal supports the company's current operating work.
Canonical goal title: Apply funnel optimization: retire booking-call copy drift, wizard anchor alignment, hero arrow animation, wizard copy, FAQ book-a-call link
Booked calls ≥ 1
This Goal supports the company's current operating work.
Canonical goal title: Homepage conversion refresh: new hero copy, journey line, SEO and design polish
Booked calls ≥ 1
This Goal supports the company's current operating work.
Canonical goal title: Lock proven ICP/source/content pattern as Outbound send rule (SDG+Sigma evidence)
Reply Rate ≥ 1%
This Goal supports the company's current operating work.
Canonical goal title: External watchdog v2: OS supervisor + visible live HUD + retry ledger
This Goal supports the company's current operating work.
Self-improvement
Bounded system changes that improve how SpielOS operates, kept separate from business results.
Canonical goal title: Fix approval surfacing: every awaiting_approval run must appear in status Needs-attention with a pending approval notification until resolved
This bounded change improves how SpielOS operates without counting as a business result.
Canonical goal title: Install specific automation ICP and simulation-first copy workflow without Python prompts
This bounded change improves how SpielOS operates without counting as a business result.
Canonical goal title: Watchdog v2 executor: OS supervisor + live HUD ticker + retry ledger
This bounded change improves how SpielOS operates without counting as a business result.
Describe the repeated work, the current cost, and the result your team needs. I will review whether it is a good first system for SpielOS.
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