About
Shayan Spiel, building AI content pipelines and developer content systems for technical founders. 8+ years scaling Iran's largest digital platforms.
What I build
Systems that turn build sessions into publishable content, so you never stop working to post.
I build Session-as-Content Infrastructure for technical founders. Systems that turn build sessions into publishable content, so you never stop working to post.
What I sell
Two layers. Open source. Or done-for-you. Your call.
Open Source
The repo, the methodology, free. Clone and customize. Setup walkthrough on the Spiel OS page.
DFY Install · $990
Full pipeline installed in your workflow. Positioning, offer design, agents, templates, 30 days review. You own it.
If after 30 days you’ve run 5 sessions through the engine and you don’t have 5 standalone-tested drafts in your queue, I’ll refund 100%. You keep the system. 3 slots per month. Hard cap.
What I’m building right now
Three active projects. One source of truth (this site).
Where to find me
Four surfaces. Pick the one that matches your habit.
X
Fast surface. Casual updates. Building-in-public. twitter.com/ShayanSpiel
Middle surface. 1 post per work session. The professional layer.
Contact
For offers, partnerships, press. The inquiry layer.
Blog
The source of truth. Every post is dated, durable, and discoverable.
8+ years, 3 platforms, 1 arc
If you want the long version.
Black Friday visitors
Digikala (Iran’s Amazon). Single paid campaign. Real numbers, real team, real production.
Revenue YoY
Takhfifan (Iran’s Groupon). As Marketing Director. Year-over-year growth, attributed to the campaigns I ran.
App installs
Farakav / Varzesh3 (Iran’s biggest sports site). 250k → 560k in 2 seasons. +80% YoY traffic.
2024–25: pivot to agentic AI. Langchain, Langgraph, Claude Code, full-stack dev. Solo operator. Based in Tehran, Iran. MBA Strategy, Tehran University (2017). Associate in CS, Azad Karoon University (2013).
I don’t claim “early-stage startup experience” because what I have is scale experience. I shipped at traffic levels that are hard to fake and at team sizes that require process, not just hustle. If that’s the kind of operator you want to learn from, start with the content pipeline for developers or the session-as-content methodology.
Where to go from here
Pick the surface that matches your question.
Content Pipeline cluster
The complete cluster on building a content pipeline for developers. Session-as-Content, AI second brain, and Spiel OS.
Glossary
Canonical definitions of every methodology, framework, and concept on this site.
All topics
Browse every post by topic. Four clusters, fifteen posts, one source of truth.
Spiel OS
Open-source Session-as-Content Infrastructure. CLI-first, 4 files, MIT licensed.
All posts
Every pillar post, newest first. The complete archive.
Get in touch
For the DFY install, open-source questions, or partnerships.