Tracking setup
Defines the event taxonomy and wires GA4 and PostHog to fire exactly once, correctly.
USE CASE · AI ANALYTICS DEPARTMENT
Analytics AI automation
without the dashboard chore.
The Analytics department owns measurement as an operation: a clean event taxonomy, conversion tracking that fires when it should, and plain-language reports that tell you what changed and what to do next.
THE DEPARTMENT
How analytics AI automation works.
Six steps from raw events to a decision, enforced by the same runtime that runs this website.
- 1
Taxonomy - events get names, properties, and rules before any tracking ships
- 2
Implementation - GA4 and PostHog receive consistent events from your site or product
- 3
Verification - every event is tested on a real session, not trusted by default
- 4
Attribution - conversions trace back to the channel and page that earned them
- 5
Reporting - weekly plain-language reports replace dashboard archaeology
- 6
Decisions - each report ends with the one number worth moving next
The workflows that run it.
Four repeatable playbooks turn tracking noise into numbers you can act on.
Conversion tracking
Booking clicks, form fills, and signups tracked end-to-end with attribution.
Weekly reporting
A recurring run that reads the week's data and writes what changed in plain language.
Funnel diagnosis
Where visitors drop between landing and booking - with the step to fix first.
The agents.
Two bounded roles execute the department's work orders. They claim steps, activate skills, and record evidence.
Analytics operator
Implements and verifies tracking, and keeps the event registry honest.
Reporting analyst
Reads the week's numbers and writes the report an owner can act on.
The skills.
Reusable methods the agents activate for each step.
analytics
Full-capture configuration, event taxonomy, attribution, and verification as one method.
seo
Search Console evidence joins GA4 and PostHog so reports cover the whole funnel.
Connections.
Reports read from where your data already lives.
The department reads GA4 and PostHog for behavior and conversions, Google Search Console for search performance, and your CRM for what happens after a lead arrives. Credentials stay local, and every report links back to the queries behind its numbers.
Artifacts.
Every run writes evidence, not just output.
Event registry
Every tracked event with its name, properties, and verification status.
Weekly report
What changed, why it matters, and the one number to move next.
Attribution record
Which channels and pages produced bookings and leads this period.
RUNS LIVE This page describes
This page describes
the department running this site.
This website's own conversion tracking and reporting run through this department. The booking CTAs, events, and weekly numbers you see publicly are its output.
- Reports are generated by a run, not assembled by hand
- Every event is verified on a real session before it counts
- Reports end with a decision, not just charts
- The same reports steer this website
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